Photo (From left to right) Jon Dutton Chief Executive of RLWC2021 and Esther Britten Head of Major Events at UK Sport launch Inspired by 2021 at Mansion House London.
The Rugby League World Cup 2021 (RLWC2021) has today announced its innovative ‘Inspired by 2021’ legacy programme. Comprising of three key strands: volunteers, facilities and community engagement, the programme will look to use the tournament as a catalyst to develop the game of Rugby League and engage with the widest possible audience.
The first ‘Inspired by 2021’ initiative to get underway is the International Development Programme, delivered in partnership with UK Sport and the Rugby League International Federation, a project designed to grow the game at all levels and support the long-term prosperity of the sport in developing Rugby League nations across the globe.
Jon Dutton, Chief Executive of the RLWC 2021, said: “Our ‘Inspired by 2021’ legacy programme will be far reaching as we aim to engage with people in different ways. Our aim is that the programme transcends the sport and acts as a springboard not only for Rugby League but also for wider social benefit.
“The International Development Programme is an exciting first initiative to launch and I am confident it will have a great impact over the next three years and beyond.
“Our goal is to make this tournament the best ever Rugby League World Cup and this fantastic new platform is an ideal way of inspiring children and adults alike and helping to grow the sport globally.”
By working alongside the Rugby League International Federation and with the backing of UK Sport the International Development Programme will build partnerships to pinpoint and target specific barriers to the sport’s growth in individual developing nations. A two-day workshop will then help the chosen nations to get an insight into RLWC 2021 by sharing knowledge around governance, developing the sport and building wider international relationships.
There will be a gradual roll out of each of the ‘Inspired by 2021’ programmes including the biggest volunteer workforce project that the sport has seen, a funded community facility project along with cultural, heritage, public health, education and participation initiatives.
Find all the latest news, including more information about the ‘Inspired by 2021’ programme via www.RLWC2021.com and the official social media channels, on Twitter, Facebook and LinkedIn.