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Gambling sponsorships have become an increasingly popular form of advertisement in the world of rugby league. Today many teams and players rely heavily on these sponsorships for financial support. Gambling companies that care for their clients and try to attract as many customers as possible are usually the most desired sponsors for Rugby teams. As crash gambling becomes a new trend in Australia and around the globe, finding a sponsor for your Rugby team can be made easier by starting with a crash gambling guide. By reading a crash gambling guide, you can identify popular gambling companies. These companies provide casino enthusiasts with new gambling trends and games, including crash gambling.

Who doesn’t love casino games that provide high payouts? Apart from crash gambling, one of the biggest trends in Australia and around the world is progressive jackpots. This means there are many casino enthusiasts who try to choose the iGaming company which offers the best payout progressive jackpot. Rugby teams, as it is quite popular in Australia, should seek those companies that follow the customer needs. In the progressive jackpot guide, Rugby teams can easily identify such operators to get sponsorship from them and make their team stronger. How? Keep reading to find out the real impact of gambling sponsorships on the Rugby League.


In this article, you’ll get more information on how gambling sponsorships in the Rugby League work and how it affects the sport.

Statistics on the number of gambling sponsors in the league

The statistics on the number of gambling sponsors in the league are quite staggering. Gambling sponsorship deals have increased by 16% since 2021. This growth is largely attributed to increased investment from online casinos. This trend is likely to continue into 2023 and beyond. It will be interesting to see how many more gambling sponsors will partner with major sporting organizations.

The Effects of Gambling Sponsorships on Rugby League

The effects of gambling sponsorships on the Rugby League are far-reaching and have the potential to be both positive and negative. On one hand, casino sponsorship can bring increased financial stability for clubs. On the other hand, there is a risk that such relationships could lead to an increase in problem gambling among fans. It is therefore essential that any club considering taking up such sponsorships carefully weigh up the pros and cons before agreeing.

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Increased revenue for clubs and the sport

Gambling sponsorships in Rugby League have proven to be a great source of increased revenue for clubs. Casino sponsorship is helping drive growth within the sport while providing financial stability at the club level.

Improved facilities and infrastructure

The influx of money from betting companies has allowed clubs to improve their facilities and infrastructure. This led rugby teams to an improved experience for players, coaches, fans, and other stakeholders. 

Growth in audience engagement and participation

By partnering with casino companies, rugby league teams have been able to attract more viewers, both online and offline. These sponsorships allow teams access to additional resources. They can be used for marketing campaigns which further increases fan engagement. 

Enhanced brand visibility and recognition

Gambling sponsorships provide an opportunity for brands to gain exposure through the use of team logos or player endorsements. They can be seen by millions of viewers worldwide. Also, it allows gambling companies access to key players within the sport who can help increase awareness of their products.

Examples of gambling sponsors in the Rugby League

The Rugby League has seen several gambling sponsors in recent years. Some of the prominent ones among others are Betfred, Ladbrokes, Sportsbet, and CrownBet. The involvement of these companies has been praised by many. Let’s discuss each other one by one.


Betfred has been the proud title sponsor of the Super League in the UK from 2017 to 2021. During their tenure as title sponsors, Betfred has injected significant funds into various aspects of grassroots and professional rugby leagues throughout Britain. The sponsorship deal also saw Betfred receive extensive media coverage across television and radio broadcasts. 


Ladbrokes was a proud sponsor of the National Rugby League (NRL) in Australia from 2016 to 2018. During this time, Ladbrokes provided invaluable support to NRL clubs and players nationwide. This included financial assistance for club activities, promotional opportunities for players and teams, and access to Ladbroke’s wide range of products and services. Apart from Rugby, Ladbrokes has been a prominent sponsor of English football clubs.


Sportsbet was proud to be the official sponsor of the NRL’s State of Origin series from 2016 to 2020. This partnership allowed Sportsbet to reach a broad range of sports fans across Australia. 


CrownBet proudly sponsored the NRL’s Indigenous All-Stars team from 2018 to 2019. The partnership enabled CrownBet to promote its brand. The company was funding travel expenses, training facilities, equipment, and more for the team. As part of this relationship, CrownBet also hosted several events that provided an opportunity for fans across Australia to meet some of their favorite players.


In conclusion, gambling sponsorships have a significant impact on Rugby League. It provides a much-needed source of income for teams and players as well. This allows them to continue competing at the highest level. Rugby League sponsorship can be a win-win for both teams and gambling companies. With the help of additional money, Rugby teams can increase their quality of playing, while gambling companies can increase their brand awareness all around the world.